John ColderICE Lawson: The eCommerce Pioneer Now Leading the AI Revolution
John “ColderICE” Lawson has always been ahead of the curve. From revolutionizing eCommerce to pioneering social commerce, he has consistently set the standard for digital business success. Now, he’s making another bold pivot—embracing artificial intelligence and leading the charge into AI-driven business automation.

courtesy of John Lawson Facebook
Early Hustle: The Foundation of a Digital Empire
John’s journey into digital entrepreneurship started like many hustlers—out of necessity. Looking for a way to generate extra income, he turned to eBay in the early 2000s, selling IT books and equipment. That side hustle evolved into a full-fledged business, 3rd Power Outlet, which has since processed over 300,000 transactions and generated $25 million in revenue.
From eCommerce Mastery to AI Dominance
After mastering eCommerce and social commerce, John became an educator and strategist, breaking down complex digital marketing strategies into actionable steps for entrepreneurs. His best-selling book, Kick Ass Social Commerce for E-preneurs, became a staple for online sellers looking to leverage eBay, Amazon, and social media for maximum profit.
Recognizing AI as the next major shift, John is now positioning ColderICE Media at the forefront of AI-driven business solutions. Through automation, content creation, and predictive analytics, he is helping businesses integrate cutting-edge tools to scale smarter and faster.
Breaking Barriers and Building the Future
John’s impact extends far beyond his own business. As a sought-after speaker, he has traveled to five continents, speaking in over two dozen countries, helping businesses harness the power of digital commerce. He has been recognized as one of the Top 100 SMB Influencers and one of the 50 Most Influential in SMB Marketing—a testament to his leadership and innovation in the industry.
The AI Power Move Blueprint: Street-Smart Systems for Strategic Business
John isn’t just talking about AI—he’s teaching businesses how to use it effectively. His latest release, The AI Power Move Blueprint: Street-Smart Systems for Strategic Business, breaks down how entrepreneurs can use AI to streamline operations, improve decision-making, and gain a competitive advantage.
This book is a game-changer for business owners looking to leverage AI beyond just automation, offering real-world applications and street-smart strategies that maximize efficiency and profits.
Why John’s AI Move Matters
AI isn’t just a trend—it’s reshaping how businesses operate. With his deep understanding of digital commerce, John is uniquely positioned to bridge the gap between traditional eCommerce and AI-driven solutions.
From machine learning for personalized marketing to automating business processes, John ensures businesses don’t just keep up—they stay ahead.
A Legacy of Innovation and Leadership
For decades, John has been a trailblazer, turning emerging technologies into practical business solutions. Now, as AI reshapes industries, he is once again leading the way, proving that Black entrepreneurs don’t just follow trends—we set them.
Why John Lawson is Black Business History in the Making
John ColderICE Lawson embodies Black business excellence. From turning a side hustle into a multi-million-dollar brand to pioneering social commerce and now leading in AI-driven business solutions, his career is about more than making money—it’s about empowering Black entrepreneurs with the tools to build lasting success.
🚀 Follow John’s journey at his website and grab his latest book, The AI Power Move Blueprint, because the future of digital business is being written right now.